The target audience for my product would be a younger demographic aged 16-25. Even though my media product is about homelessness, which effects a wide range of people, the elements and characteristics of my product would appeal more to the demographic stated. From the research I carried out, it was obvious that charities websites were designed to bring in much needed donations. My product is designed to provide information to raise awareness and money to help people, therefore you have to be above a certain age (e.g. to donate you usually have to be working).
^^ TARGET AUDIENCE? ^^
The images used through out my website show struggling young people in black and grey. As the images are of young people, my audience are more likely to relate and they can empathise with them. Also, the video clip that I produced is made up of people that are clearly between the ages of 16-25. Other aspects of my website such as stories/case studies focus on young people as well, for example my video is centred on an interview with a young victim of homelessness. By considering young people in my images and video, my product can appeal to my audience and function better.
^^ IMAGES ^^
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