How did you attract/address your audience?

In my media product, I chose to use certain things to attract/address my target audience. These include: the layout, colour scheme, images, case studies and features. By considering these factors and implementing them into my website, it’s more likely to appeal to the 16-25 demographic.

The colour scheme I used in my website is fairly bright, with a hint of a dark tone. I chose to make my website bright with the mixture of blue and grey; I did this because a bright website appeals to younger people as they will stay interested in the product. If I were to base my product around dark colours, my website would seem very dull and wouldn’t appeal to my audience. Also, the brightness makes the text easier to read and highlights features.  

 ^^ Example of colours - not final product! ^^

The layout of my product is very simple and it’s easy to locate information and navigate through. In all of my four web pages the layout is consistent; the main information is located centrally and each page has a side panel with links to other pages on the right. I chose to set up my pages like this as it allows my audience to be able to find the information they’re after with ease, therefore they would be more likely to use my product again.

^^ Example of layout- not final! ^^ 

All of the images in my product are black and grey; they don’t specifically represent any particular social group. However, when you look closely at the image an individual (within my target audience) would be able to tell that the person in the image is fairly young. This means that my audience can relate to my product and feel as if the information is directly addressing them. Similarly, the case study/story used in my product about homelessness, in particular in my video clip is centred on young people. By showing some of the consequences that homelessness has on young people, my target audience will be more interested in my product as the content is related to them.

^^ Example of young people - not final! ^^

Audience feedback is key to finding out if a product appeals to its audience and how it could be improved. Here are some of the comments I received back from my target audience:

“I like the colour theme and images; it’s easy to navigate and understand and contains quick and simple information which gets the point across.”

“The images are very focused and relevant, not too much text and are direct and simple.”

“Looks really professional.”